Beach Hotels Market: Pricing Strategies and Revenue Management

The Puerto Rico (PR) beach hotels has undergone a significant transformation, evolving from a regional vacation spot into a premier global luxury destination. As of 2025, the island is experiencing a "banner year," driven by record-breaking lodging demand and a strategic shift toward high-end, immersive coastal experiences.

PR Beach Hotels Market Overview

The Puerto Rico beach hotel industry is a critical pillar of the island’s visitor economy, which is projected to generate over $7.8 billion in offshore visitor spending in 2025. Unlike the broader U.S. market, which has seen muted growth due to economic headwinds, Puerto Rico’s hospitality sector is thriving. This growth is fueled by robust air connectivity—with 6.8 million passenger arrivals at San Juan International Airport (SJU) in 2025—and the island's unique status as a U.S. territory that offers a "passport-free" Caribbean experience for American travelers.

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Market Size and Forecast (2025)

The global beach hotels market was valued at USD 197,600 million in 2021 and is on a trajectory to reach USD 270,429.2 million by 2029, growing at a CAGR of 4.00%.

Within this global context, Puerto Rico has carved out a high-performing niche. By the end of 2025, Puerto Rico’s total lodging demand is forecasted to hit a record 7.9 million room nights, an 8% increase year-over-year. Revenue metrics are equally strong:

Average Daily Rate (ADR): Luxury and upper-upscale properties in San Juan and Dorado are reporting ADRs surpassing $340.

RevPAR Growth: Revenue per Available Room (RevPAR) is projected to grow by 6.2% in 2025, significantly outperforming the U.S. national average.

Market Share and Segmentation

The PR market is increasingly bifurcated between traditional hotel stays and the surging short-term rental (STR) sector.

1. By Property Type

Luxury & Upper Upscale: This segment holds the largest value share. In 2025, luxury hotels in San Juan led the market with an 81% occupancy rate.

Midscale & Budget: These properties remain popular in regional areas outside San Juan, offering "Paradores" (country inns) that cater to cultural and eco-tourists.

2. By Service Model

All-Inclusive: Gaining momentum as travelers seek "hassle-free" budgeting.

Boutique & Wellness: High demand for properties offering "Boricua" (authentic Puerto Rican) soul and sensory wellness experiences.

3. By Occupant

Leisure (Solo & Group): Dominates the market share, especially with the rise of solo travel for digital detox.

MICE (Meetings, Incentives, Conferences, and Exhibitions): Secured a record 262,779 room nights in 2025, contributing $207 million to the local economy.

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Key Players in Puerto Rico Beach Hotels

The market features a mix of global hospitality giants and exclusive boutique retreats. Key players shaping the 2025 landscape include:

Marriott International, Inc. (U.S.): Dominates with a wide portfolio from Ritz-Carlton to Sheraton.

Four Seasons Holdings Inc. (U.S.): Recently opened a landmark resort in Puerto Rico, elevating the island's ultra-luxury profile.

Hyatt Hotels Corporation (U.S.): Significant presence in the Hyatt Grand Reserve and Hyatt House segments.

The Oberoi Group (India): Strategic global player in the luxury space.

Jade Mountain (St. Lucia) & Belmond Maroma Resort & Spa (Mexico): Direct regional competitors for the luxury beach traveler.

Sunset Key Guest Cottages (Florida, U.S.) & Montage Laguna Beach (California, U.S.): Key benchmarks for the premium coastal experience.

Capri Laguna On The Beach (California, U.S.): A notable player in the boutique beachfront niche.

Sustainable Coastal Tourism

A critical trend in the 2025 forecast is the shift toward sustainable coastal tourism. Investors are increasingly focusing on eco-friendly building materials and solar-powered desalination systems to protect the island's fragile coastlines while meeting the demands of eco-conscious travelers.

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Future Outlook

The Puerto Rico Beach Hotels market is entering 2026 on a high note, having surpassed pre-pandemic benchmarks and established itself as a leader in Caribbean RevPAR growth. With a record-breaking $1.6 billion in lodging revenue reached by late 2025, the market is no longer just recovering—it is expanding. While short-term rentals now account for nearly 47% of demand, the entry of ultra-luxury brands like Four Seasons ensures that the traditional hotel sector remains the primary driver of high-value tourism.

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